Why name the company D.A.M.E.S.?
A Dame in the British Empire is the female equivalent to a Knight.
The acronym D.A.M.E.S. was chosen because women who are raising differently abled children embody the characteristics of a Knight. They selflessly lay down their wants, needs, and desires for another, for their children. They battle relentlessly for them and they do so with courage, grace and patience. They sacrifice, they adapt, they educate, and they are determined to create a more accepting world for their differently abled children. They are to be recognized as warriors and be honored as stewards of our community.
Dames are still anointed as Commander, Officer or Member of the Most Excellent Order of the British Empire (CBE, OBE, MBE). These posts are awarded medals and they all share a similar shape, the cross patonce. When Dames are announced and anointed they are given these medals. The D.A.M.E.S. logo was designed to emulate them.
The outer limbs of the cross have been filled by caregiver’s caring for their children, the red ribbon has been replaced with blue to represent calm and strength, and the center has been filled with a golden chrysanthemum which has been used by the Chinese for healing and meditation for centuries.